Felipe Tadd's profile

Merits of Private Label over White Label

Merits of Private Label over White Label
Merits of the white label over Private label

You know how these two types of garment manufacturing , it's time to understand the advantages of one over the other:

1. Improved focus
White labeling allows you to focus on the marketing side of the business while your white label partner performs the expensive activities.

2. Faster time to market
It allows you to start a business quickly.
With little to no significant investment, you can start your side business and test the waters before becoming fully involved in this business. It is an ideal model for merchandising when you have the main business and want to increase your presence in the market.

3. Manufacturing efficiency
In most cases, a white label partner has an established manufacturing process that meets the requirements. This, in turn, eliminates the need for costly investments in product manufacturing, research, and testing equipment.

4. No warehouse management fees
Reducing storage costs is not the only benefit, and you can be sure that you will never run out of product. A white label partner always takes care of the synchronized requirements planning, production and inventory control processes.

Merits of Private labels over White label

1.Upper limit compared to the competition
With private labels, you can market your products independently and choose the customer base yourself. For example, if you sell decorative items, you can focus exclusively on the cream market or rely on product bundling, which is not always possible with unbranded items or with the sale of another brand. Although you source these products from the market, you have full control over the pricing models and even ask your suppliers to make changes to the product for bulk orders.

2.Better control over prices
Selling white label products has absolutely no impact on your cost price but, as mentioned above, it offers great control over prices. In private labeling, you can price the products based on marketing strategy and operate independently. Many clothing manufactures are unwilling to spend money on marketing, which is a great incentive in private labeling 

3.Benefits over brand
One of the biggest benefits is customer loyalty. With private tagging, you can make your brand without investing heavily in infrastructure or any other costs. The only investments are made in the form of marketing and packaging. Brand loyalty shows that you have the idea of ​​the units you can sell, and it also helps establish a roadmap for onboarding of new products.
Merits of Private Label over White Label
Published:

Merits of Private Label over White Label

Published:

Creative Fields